Posted: March 30, 2016 in Uncategorized

I think that a 1950’s American Express commercial is a good example of Joyner’s irresistible deal.

I think this because In the commercial I viewed it showed a man traveling around the world, and all the time it was different, from his environment to the people, but one thing remained constant. Whatever store or service he went to, he handed them his American Express card and he got the best they had. This was true of the restaurant, the hotel, and the clothing store, even the car dealership.

The point of the commercial was to show that if you have this card, then you’re not only wealthy, but your card is accepted worldwide, therefore worldwide wealth.

I can’t think of one person who doesn’t want to be considered wealthy everywhere he or she goes even a little. The commercial’s job was to make sure that that message was carried across. And they executed the plan.


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